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Web Analytics/ AB Testing

Location: San Bruno, CA
Job # 11058902
Date Posted : 06-15-2018
We have following urgent role with our  DIRECT client

TITLE:  Web Analytics/ AB Testing
DURATION: 3+ months  (Contract to hire)
Compensation: Competitive ( DOE )

Position/Project Summary :
  •  Lead planning and execution of campaign and channel measurement, across all walmart publisher channels (e.g. walmart, jet, grocery.)
  •  Lead Multivariate and A/B testing as an ongoing discipline to constantly improve campaign audience targeting, partner placement, and messaging. 
  •  Collect and analyze data to be used in several ROAS models, including MM (Marketing Mix) and MTA (Multi Touch Attribution). 
  •  Lead demand curve analysis and category and media investment scenarios. 
  •  Drive customer segmentation analysis, including acquisition and retention measurement and LTV projections. 
  •  Lead cross-device customer mapping to better understand the path of a customer. 
  •  Leverage propensity modeling to help guide customer-centric targeting and retention strategies. 
  •  Lead research projects to test elements of creative that are optimal for given audiences. 
  •  Set-up measurement studies and performance tracking in partnership with key media partners to enhance our view of the customer. 
  •  Recommend optimal channel mix, category mix, and device mix for a given campaign goal.
 Manager's Ideal Candidate Must-Haves :
  •  Experience in omni-channel marketing, attribution and ROI measurement, especially for awareness focused online advertising and TV campaigns.
  •  Experience with Mobile channel measurement.
  •  Strong analytical and quantitative skills and ability to translate findings into actions that align to the needs of the business.
  •  Strong organizational skills, with the ability to effectively manage projects, communicate effectively, and be a self-starter.
  •  Demonstrated thought leadership and relationship building/management with internal stakeholders and external partners.
  •  Experience in data visualization across multiple tools such as Tableau, Thoughtspot, Looker and Domo. 
  •  Experience and passion for working in a fast-paced agile environment.
 Manager's Preferred Qualifications (3-5 "nice to haves") :
  •  BA/BS degree or equivalent practical experience.
  •  4+ years of experience in campaign measurement and/or integrated marketing strategy.
  •  Experience working across various internal stakeholders including Marketing, Finance, and Engineering.
  •  Knowledge of the changing digital media landscape, including innovative measurement techniques for Mobile, Social, and Search.
  •  Well versed in Advertising technology, including 3rd party ad-serving and tag management solutions and programmatic ad buying platforms.
  •  Extensive experience with A/B and Multivariate test design and implementation.
  •  Practitioner of Multi-touch attribution techniques.
  •  Action-oriented analysis and recommendations: Focused on business outcomes to drive all priorities and accountability.
  •  Traditional Marketing Mix experience.
  •  Experience leading customer segmentation strategy and LTV analysis, with emphasis on the Omni-channel customer.
  •  Significant experience communicating technical material to range of audiences.

Employee Referral Program:

We are hiring !
The Employee referral bonus is $500 per referral after the new full-time employee successfully completes 90 days.
The referral bonus for hourly contractor is $250 after the completion of 90 days.
However, managers who have hiring/team building as part of regular management duties are not eligible in the program.

Please send in resumes to Redolent, Inc., 4620 Fortran Drive, Suite 201, San Jose, CA 95134

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